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Grow with Mafelo
Here's a goldmine of knowledge on photography, business, marketing, and working with the Mafelo app. Enjoy!
June 9, 2026
How does a professional work system affect a photographer's brand?
Good photos are just the beginning. Clients increasingly judge not only the portfolio, but the whole experience of working together – communication, photo selection, payments, and session organization. In this post, we show how an organized workflow affects the way people see a photographer's brand. We also explain why a well-designed work system helps to save time, energy, and build a more professional image.
Kasia Grzech
June 9, 2026
How does a professional work system affect a photographer's brand?
Good photos are just the beginning. Clients increasingly judge not only the portfolio, but the whole experience of working together – communication, photo selection, payments, and session organization. In this post, we show how an organized workflow affects the way people see a photographer's brand. We also explain why a well-designed work system helps to save time, energy, and build a more professional image.
Kasia Grzech
March 17, 2026
How to increase photo sales after a photoshoot?
The pattern usually looks like this: you do the shoot, hand over the agreed number of photos to the client, and the sale ends there. Meanwhile, this is exactly the moment you could be losing hundreds or even thousands every month.
Kasia Grzech
February 17, 2026
Authenticity in the photo world – what does it mean?
Is authenticity about showing behind the scenes of your work? Talking openly about the struggles of running a business? Being spontaneous instead of perfect? Or maybe just doing what you "feel", without looking at your reach?
Kasia Grzech
January 14, 2026
Seasonality in a photographer's work – strategies to increase sales
Some months are overloaded with orders, others surprise you with an empty calendar. It is no accident – it is the seasonality every photographer faces. In this post, we show how to consciously plan a photographer's year, predict demand, and use quieter periods for growth, marketing, and building a more stable business.
Kasia Grzech
December 9, 2025
Photographer on TikTok: 10 ways to grow your brand
The world of social media is changing faster than lighting trends in studio photography. TikTok is still the platform that stays ahead of the competition in terms of reach, dynamics, and impact on the audience's purchasing decisions. For photographers, this means one thing – an amazing space to build a personal brand and get clients in a more natural way that appeals to the modern user.
Kasia Grzech
November 20, 2025
Is it worth investing in photography courses?
Just type 'photography course' into a search engine, and you are instantly flooded with offers: from free tutorials and workshops run by 'industry gurus' to year-long mentoring programs. It is easy to get lost in this. It is even harder to decide whether it is worth investing a few hundred (or a few thousand) zlotys in photography workshops.
Kasia Grzech
October 15, 2025
Psychology of pricing – how clients perceive the price of photography
In the world of photography, price is not just a number. It is much more – a sign of quality, a way of communicating with the client, and even an emotion that accompanies the purchasing decision. Clients often do not analyze our offer mathematically. They are guided by intuition, first impressions and... subconscious mechanisms studied by neuromarketing.
Kasia Grzech
September 23, 2025
Referral systems for photographers
Referrals are gold in photography - they build trust faster than any advertisement. In our latest post, we show you how to create a simple and unobtrusive system so your clients will happily recommend you. You will learn what mistakes to avoid, how to reward referrals, and how to organize everything in Mafelo so it works automatically.
Kasia Grzech
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