Grow with Mafelo

A newsletter is one of the most underrated tools in a photographer's work – and that's a pity! In this post, we show how you can build relationships with clients, remind them of your services, and successfully sell sessions through e-mails – without relying on social media algorithms. You will learn how to start, what to send, and how to build a mailing list step by step.

Is your website getting lost in the crowd of competitors? It's time to change that! SEO doesn't have to be complicated – just a few simple steps are enough to get your website higher in Google results. We have prepared a guide to help you learn how to choose keywords, optimize photos, and create content that truly attracts clients. No technical jargon, just 100% practical advice! Check out our post and improve your visibility.

Entering the world of photography is not just about passion and talent, but also many challenges. How to create a portfolio that will attract clients? How to price your services and stand out from the competition? In our guide, you will find practical tips that will help you build a strong brand and effectively develop your business.

Check out our suggested tools for photographers – from editing, through sales, to marketing. In this post, you will find a subjective list of useful apps that will save you a lot of time and help you better organize your daily work, as well as information on which tools to choose and why you should use them at all.

Your portfolio is more than a collection of photos – it is your business card and the key to success in the photography industry. If you wonder why clients choose someone else despite your great photos, maybe it's time to look at your portfolio from a new perspective. In our post, you will find proven tips on how to build a portfolio that not only impresses but also convinces clients to work with you.

A well-designed photography service offer can revolutionize your business. It impacts your sales, supports brand recognition on the market, builds a specific image in the eyes of customers, makes life as easy as possible, and even saves time.

Nowadays, when competition in the photography market is growing at a rapid pace, building a strong personal brand is becoming a key element of success for every photographer.

Returning clients are the foundation of a stable photography business. In this post, we show how to build long-term relationships, plan cooperation paths, and measure the real value of a client for your brand. Furthermore, we suggest how Mafelo can help you stay in touch and send offers exactly when needed.

The best outdoor photoshoots do not happen by chance. They are designed – from the first conversation about clothes, to pulling bananas out of a bag in a crisis. Discover the 5 pillars of a photoshoot that will make clients recommend you.